Creative Cost-Benefits Reinvention : How to Reverse Commoditization Hell in the Age of Customer Capitalism
1st ed. 2010
by
C. Dussart
Book Details
Format
Paperback / Softback
ISBN-10
134928971X
ISBN-13
9781349289714
Edition
1st ed. 2010
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 19th, 2011
Print length
174 Pages
Product Classification:
Business strategyCustomer services
Ksh 8,100.00
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This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations.
This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the diagnosis of commoditization and the recommendations for creation of customer value. The common thread throughout this approach is the obsession with customer satisfaction, the search for a fair balance between the long and short term, and the will to reinvent business models by harnessing innovation.
Get Creative Cost-Benefits Reinvention by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.
