Creative Thinking and Brainstorming
Book Details
Format
Paperback / Softback
ISBN-10
0704505436
ISBN-13
9780704505438
Publisher
Taylor & Francis Ltd
Imprint
Gower Publishing Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 28th, 1986
Print length
144 Pages
Weight
188 grams
Dimensions
13.50 x 21.70 x 1.20 cms
Product Classification:
Management & management techniques
Ksh 8,100.00
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Brainstorming is probably the best known of all the techniques available for creative problem solving. This book, by one of the worlds foremost exponents of brainstorming, begins by identifying the barriers to creative thinking and showing how they can be removed. It goes on to set out systematic procedures for organizing effective brainstorming sessions, for evaluating the ideas produced, and for introducing the brainstorming approach into an organization. This is a highly practical book, illustrated throughout by examples drawn from the author''s experience with nearly eight hundred groups of managers in four continents.
Brainstorming is probably the best known of all the techniques available for creative problem solving. This book, by one of the worlds foremost exponents of brainstorming, begins by identifying the barriers to creative thinking and showing how they can be removed. It goes on to set out systematic procedures for organizing effective brainstorming sessions, for evaluating the ideas produced, and for introducing the brainstorming approach into an organization. This is a highly practical book, illustrated throughout by examples drawn from the author''s experience with nearly eight hundred groups of managers in four continents.
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