Creative Thinking and Brainstorming
Book Details
Format
Hardback or Cased Book
ISBN-10
1138433624
ISBN-13
9781138433625
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 2nd, 2017
Print length
144 Pages
Weight
274 grams
Dimensions
14.60 x 24.00 x 1.30 cms
Product Classification:
Management & management techniques
Ksh 36,000.00
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0 in stock
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Quality
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Brainstorming is probably the best known of all the techniques available for creative problem solving. This book, by one of the worlds foremost exponents of brainstorming, begins by identifying the barriers to creative thinking and showing how they can be removed. It goes on to set out systematic procedures for organizing effective brainstorming sessions, for evaluating the ideas produced, and for introducing the brainstorming approach into an organization. This is a highly practical book, illustrated throughout by examples drawn from the author's experience with nearly eight hundred groups of managers in four continents.
Brainstorming is probably the best known of all the techniques available for creative problem solving. This book, by one of the worlds foremost exponents of brainstorming, begins by identifying the barriers to creative thinking and showing how they can be removed. It goes on to set out systematic procedures for organizing effective brainstorming sessions, for evaluating the ideas produced, and for introducing the brainstorming approach into an organization. This is a highly practical book, illustrated throughout by examples drawn from the author''s experience with nearly eight hundred groups of managers in four continents.
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