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Creativity and Marketing

By: UK) Pantano Eleonora (University of Bristol (Author)

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Ksh 16,800.00

Format: Hardback or Cased Book

ISBN-13: 9781800713314

Publisher: Emerald Publishing Limited

Publication Date: Aug 2nd, 2021

Weight: 450 grams

Dimension: 16.00 x 23.90 x 2.00 cms

Category: Sales & marketing management

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Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success.

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