Crisis Management in the Food and Drinks Industry
Softcover reprint of hardcover 2nd ed. 2005
by
Colin Doeg
Book Details
Format
Paperback / Softback
ISBN-10
1441936203
ISBN-13
9781441936202
Edition
Softcover reprint of hardcover 2nd ed. 2005
Publisher
Springer-Verlag New York Inc.
Imprint
Springer-Verlag New York Inc.
Country of Manufacture
US
Country of Publication
GB
Publication Date
Dec 6th, 2010
Print length
264 Pages
Ksh 16,200.00
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The anatomy of a crisis.- Protecting your brands and reputation.- Preparing for the unthinkable.- The Internet-a two-edged sword.- Tactics to avoid being caught off-guard.- Product tampering-a constant threat.- Issues tracking and management.- Meeting the media.- Do I need help?.- Sources of technical help.- The powers of enforcement authorities.- Managing a crisis.- Diet and health.- Problems facing the food industry.- Dealing with extremist organizations and terrorist threats.- Bioterrorism-a clear and present danger.- Significant crises.- Interesting case histories.- Events that will shape the future.
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