Crisis Response Advertising : Insights and Implications from COVID-19
Book Details
Format
Hardback
ISBN-10
1032328126
ISBN-13
9781032328126
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 31st, 2023
Print length
204 Pages
Weight
444 grams
KSh 30,950.00
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0 in stock
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This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising.
This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising.
Get Crisis Response Advertising by Frauke Hachtmann at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 204 pages.
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