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Critical Marketing
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Critical Marketing : Issues in Contemporary Marketing

Book Details

Format Hardback or Cased Book
ISBN-10 0470512008
ISBN-13 9780470512005
Publisher John Wiley & Sons Inc
Imprint John Wiley & Sons Inc
Country of Manufacture GB
Country of Publication GB
Publication Date Mar 20th, 2008
Print length 414 Pages
Weight 851 grams
Dimensions 24.40 x 16.80 x 2.90 cms
Product Classification: Sales & marketing
Ksh 10,600.00
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Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g.

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