Critical Marketing : Issues in Contemporary Marketing
Book Details
Format
Hardback
ISBN-10
0470512008
ISBN-13
9780470512005
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 20th, 2008
Print length
414 Pages
Weight
851 grams
Dimensions
24.40 x 16.80 x 2.90 cms
Product Classification:
Sales & marketing
KSh 10,600.00
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Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g.
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