Critical Thinking in Consumer Behavior : Cases and Experiential Exercises
by
Judy Graham
Book Details
Format
Paperback / Softback
ISBN-10
0136027164
ISBN-13
9780136027164
Publisher
Pearson Education (US)
Imprint
Pearson
Country of Manufacture
US
Country of Publication
GB
Publication Date
Aug 25th, 2009
Print length
192 Pages
Weight
382 grams
Dimensions
27.60 x 21.60 x 0.90 cms
Product Classification:
Sales & marketing
Ksh 18,200.00
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Quality
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Designed to be used alone or packaged WITH ANY core texts in consumer behaviour. This unique casebook applies consumer behaviour theory to practice via thirty-five cases and activities.
Designed to be used alone or packaged WITH ANY core texts in consumer behaviour.
This unique casebook applies consumer behaviour theory to practice via thirty-five cases and activities.
This unique casebook applies consumer behaviour theory to practice via thirty-five cases and activities.
Get Critical Thinking in Consumer Behavior by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Pearson Education (US) and it has pages.
