Critical Thinking in Consumer Behavior : Cases and Experiential Exercises

Name: Critical Thinking in Consumer Behavior
Brand: Pearson Education (US)
SKU: 9780136027164
Price: 18200 KES
Availability: OutOfStock
ISBN: 9780136027164

by Judy Graham

Book Details

Format Paperback / softback

ISBN-10 0136027164

ISBN-13 9780136027164

Publisher Pearson Education (US)

Imprint Pearson

Country of Manufacture US

Country of Publication GB

Publication Date Aug 25th, 2009

Print length 192 Pages

Weight 382 grams

Dimensions 27.60 x 21.60 x 0.90 cms

Product Classification: Sales & marketing Sales and marketing

KSh 18,200.00

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Designed to be used alone or packaged WITH ANY core texts in consumer behaviour. This unique casebook applies consumer behaviour theory to practice via thirty-five cases and activities.

Designed to be used alone or packaged WITH ANY core texts in consumer behaviour.

This unique casebook applies consumer behaviour theory to practice via thirty-five cases and activities.

Get Critical Thinking in Consumer Behavior by Judy Graham at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Pearson Education (US) and it has 192 pages.