Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers
Book Details
Format
Paperback / softback
ISBN-10
1841120634
ISBN-13
9781841120638
Publisher
John Wiley and Sons Ltd
Imprint
Capstone Publishing Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 1st, 1998
Print length
240 Pages
Weight
362 grams
Dimensions
23.50 x 13.60 x 1.30 cms
Product Classification:
Sales & marketingSales and marketingEngineering: general
KSh 3,400.00
Werezi Extended Catalogue
Delivery in 12 days
4 copies in stock
Delivery Location
Delivery fee: Select location
Delivery in 12 days
Secure
Quality
Fast
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.
Get Crossing the Chasm by Geoffrey A. Moore at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by John Wiley and Sons Ltd and it has 240 pages.
Customers Who Bought This Also Bought
Marketing in Web 3.0
KSh 5,550.00
Good to Great
KSh 6,300.00
Perennial Seller
KSh 2,000.00
Flip the Script
KSh 2,350.00
No Logo
KSh 2,000.00
Global Marketing
KSh 14,200.00
Essentials of Global Marketing
KSh 14,100.00
Effortless Experience
KSh 3,050.00
Never Split the Difference
KSh 6,300.00
B2B Customer Experience
KSh 6,100.00
Digital Marketing Strategy
KSh 5,950.00
Challenger Sale
KSh 3,050.00
