Customer Centric Support Services in the Digital Age : The Next Frontier of Competitive Advantage
2024 ed.
Book Details
Format
Hardback or Cased Book
ISBN-10
3031370961
ISBN-13
9783031370960
Edition
2024 ed.
Publisher
Springer International Publishing AG
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 3rd, 2024
Print length
294 Pages
Product Classification:
Customer services
Ksh 27,000.00
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This book explores how customer service can become the singular competitive differentiator for organizations in the digital era. Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts. The book is a valuable resource for students and researchers keen on understanding the new digital landscape in customer service to develop, maintain, and enhance customer relationships.
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