Customer Encounters on Twitter – A Study of Positive Evaluation and Complaint Management on English Corporate Profiles
Book Details
Format
Paperback / Softback
ISBN-10
8323346577
ISBN-13
9788323346579
Publisher
Uniwersytet Jagiellonski, Wydawnictwo
Imprint
Uniwersytet Jagiellonski, Wydawnictwo
Country of Manufacture
PL
Country of Publication
GB
Publication Date
Mar 1st, 2022
Print length
252 Pages
Weight
400 grams
Dimensions
15.80 x 23.60 x 1.50 cms
Ksh 7,550.00
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This book presents a discussion of the properties of customer encounters conducted on brand profiles on Twitter. The author characterizes consumer messages containing positive evaluation and complaints posted on company profiles.
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