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Customer Engagement in Theory and Practice

By: Katarzyna Zyminkowska (Author)

Extended Catalogue

Ksh 9,700.00

Format: Hardback or Cased Book

ISBN-13: 9783030116767

Publisher: Springer Nature Switzerland AG

Publication Date: Mar 8th, 2019

Dimension: 21.00 x 14.80 x 45.40 cms

Category: Project management

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Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings together different streams of marketing research, such as customer activism and value formation.

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