Customer Engagement Marketing
1st ed. 2018
Book Details
Format
Hardback or Cased Book
ISBN-10
3319619845
ISBN-13
9783319619842
Edition
1st ed. 2018
Publisher
Springer International Publishing AG
Imprint
Palgrave Macmillan
Country of Manufacture
CH
Country of Publication
GB
Publication Date
Sep 6th, 2017
Print length
328 Pages
Weight
588 grams
Dimensions
15.80 x 22.00 x 2.70 cms
Product Classification:
Market researchCustomer services
Ksh 36,000.00
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This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies.
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.
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