Customer Engagement Strategy : Using Emerging Technologies to Transform the Customer Journey

Learn how to integrate emerging technologies strategically such as AI, Web3, virtual environments and gamification, to transform your customer journey into memorable, loyalty-building experiences that drive competitive advantage.

<p><b>Deliver lasting customer value through data-led, technology-enhanced engagement strategies.</b><br><b><br><i>Customer Engagement Strategy</i></b> by <b>Joern Schlimm</b> is a strategic guide for senior decision-makers who want to move beyond short-term campaigns and design customer experiences that deliver measurable results. Grounded in global research and proven industry frameworks, it provides tools for transforming emerging technologies into sustainable, ROI-driven engagement strategies that strengthen brand equity and customer loyalty.<br><br>Written for decision-makers shaping enterprise growth, this book explores how to align digital innovation with governance, performance metrics and long-term business impact. Drawing on real-world examples from organizations such as Europa-Park, FIFA, Dolby Atmos and Zeiss Microscopy, it highlights how forward-thinking brands create competitive advantage through purposeful innovation.<br><br>You'll learn how to:<br>- Apply data-led frameworks to deliver consistent, high-value customer experiences <br>- Integrate AI, Web3 and immersive environments into measurable engagement strategies <br>- Use proven insights to govern innovation and mitigate technology adoption risks <br>- Lead transformation that connects business performance with customer outcomes <br><br>Combining strategic foresight with actionable insights, <b><i>Customer Engagement Strategy</i></b> helps senior leaders make informed, evidence-based decisions that drive growth, enhance governance and deliver meaningful customer relationships across every channel.<br><br><i><b>Themes include:</b> digital transformation, customer experience strategy, data-driven marketing, ROI measurement, technology governance, innovation leadership</i></p>