Customer Experience Management in the Caribbean : Concepts, Case Studies and Challenges
Book Details
Format
Hardback or Cased Book
ISBN-10
1800626770
ISBN-13
9781800626775
Publisher
CABI Publishing
Imprint
CABI Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 18th, 2024
Print length
160 Pages
Weight
540 grams
Dimensions
17.90 x 25.30 x 1.80 cms
Product Classification:
Customer servicesService industries
Ksh 17,100.00
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In light of the shift from service and satisfaction to loyalty and retention, Customer Experience (CX) is vital, involving all interactions with a brand. Success demands planning, training, data use, tech adaptation. Caribbean context explored, discussing theories, cases, challenges, trends shaping CX's future impact.
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