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Customer Intelligence

By: Sean Kelly (Author)

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Ksh 8,650.00

Format: Hardback or Cased Book

ISBN-13: 9780470018583

Publisher: John Wiley & Sons Inc

Publication Date: Nov 18th, 2005

Weight: 536 grams

Dimension: 23.20 x 15.20 x 2.00 cms

Category: Market research

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Developed from the author's experience working with firms seeking to build better business intelligence, Customer Intelligence is concerned with who will own and control information about customers, and who will develop the best skills and capabilities to exploit it for competitive advantage.

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