Customer Management Excellence : Successful Strategies from Service Leaders
Book Details
Format
Hardback or Cased Book
ISBN-10
0470848537
ISBN-13
9780470848531
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 25th, 2002
Print length
224 Pages
Weight
478 grams
Dimensions
23.50 x 15.10 x 2.20 cms
Product Classification:
Management & management techniquesCustomer services
Ksh 8,450.00
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CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way that will reap long--term benefits. And while billions are being spent worldwide, as yet there is not one case study of a true CRM focused company that is achieving major business success.
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