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Customer Relationship Management in Electronic Markets

By: Gopalkrishnan R Iyer (Author) , David Bejou (Author)

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Ksh 10,000.00

Format: Hardback or Cased Book

ISBN-13: 9780789019448

Publisher: Taylor & Francis Inc

Publication Date: May 7th, 2004

Dimension: 21.60 x 13.80 x 39.00 cms

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Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help build Internet relationships that lead to customer retention and long-term loyalty.

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