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Customer Relationship Management in Electronic Markets

By: Gopalkrishnan R Iyer (Author) , David Bejou (Author)

Manufacture on Demand

Ksh 6,750.00

Format: Paperback or Softback

ISBN-13: 9780789019455

Publisher: Taylor & Francis Inc

Publication Date: Apr 27th, 2004

Category: Customer services

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Build Internet relationships that lead to customer retention and long-term loyalty. This book shows you how to offer customers the benefits they seek in the virtual marketplace and to serve their best interests.

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