Customer Relationship Management in the Digital Age
Book Details
Format
Hardback or Cased Book
ISBN-10
1032854383
ISBN-13
9781032854380
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 12th, 2025
Print length
238 Pages
Weight
620 grams
Product Classification:
Customer servicesDatabasesDatabases / Data managementComputer science
Ksh 42,300.00
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Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits, and technologies of CRM in an evolving and increasingly digital business landscape. It empowers readers to use CRM to forge enduring customer connections, optimize experiences, and drive loyalty across diverse industries and markets.
Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits, and technologies of CRM in an evolving and increasingly digital business landscape. It empowers readers to use CRM to forge enduring customer connections, optimize experiences, and drive loyalty across diverse industries and markets.
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