Customer Relationship Marketing: Theoretical And Managerial Perspectives
Book Details
Format
Hardback or Cased Book
ISBN-10
1944659714
ISBN-13
9781944659714
Publisher
World Scientific Publishing Co Inc (USA)
Imprint
World Scientific Publishing Co Inc (USA)
Country of Manufacture
US
Country of Publication
GB
Publication Date
Feb 25th, 2021
Print length
372 Pages
Product Classification:
Sales & marketing managementSales and marketing managementCustomer services
Ksh 19,800.00
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0 in stock
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Quality
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Customer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened its scope today, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretical and Managerial Perspectives is organized as follows:
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