Customer Value-centered Management : Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling
Book Details
Format
Hardback or Cased Book
Book Series
Future of Business and Finance
ISBN-10
3031904966
ISBN-13
9783031904967
Publisher
Springer International Publishing AG
Imprint
Springer International Publishing AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 17th, 2025
Print length
348 Pages
Ksh 12,600.00
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Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.
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