Customers the Day After Tomorrow : How to Attract Customers in a World of AI, Bots and Automation
Book Details
Format
Paperback / Softback
ISBN-10
9401445214
ISBN-13
9789401445214
Publisher
Lannoo Publishers
Imprint
Lannoo Publishers
Country of Manufacture
BE
Country of Publication
GB
Publication Date
Dec 1st, 2017
Print length
240 Pages
Weight
830 grams
Dimensions
24.60 x 20.50 x 2.40 cms
Product Classification:
E-commerce: business aspectsCustomer services
Ksh 5,400.00
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Steven Van Belleghem uses his research into more than 300 innovative companies, to answer the question of how to be customer-oriented in a world of automation and digitalisation.
Phase 3 of digitalization has started. A phase of artificial intelligence has revolutionized the buying behavior of customers: collecting information, the buying process and customer service have changed dramatically. This book explains the impact of the ''internet of things'', virtual assistants, bots and client data. But first of all this is a book about customers. In a world of automatization the most important question remains: how can I be customer-oriented? "Steven is a much asked for keynote speaker for our events, always a highlight. He has a unique and authentic style: with a combination of academic depth and well-built cases he spices up his presentations with a tremendous amount of humor." - Anthony Belpaire, Google Website: stevenvanbelleghem.com Youtube: StevenVanBelleghem/videos Twitter: @StevenVBe
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