Dangerous Hoops : A Forensic Marketing Action Adventure
Book Details
Format
Paperback / Softback
ISBN-10
0807139114
ISBN-13
9780807139110
Publisher
Louisiana State University Press
Imprint
Louisiana State University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Aug 15th, 2011
Print length
248 Pages
Weight
386 grams
Dimensions
22.60 x 15.20 x 2.00 cms
Product Classification:
Sales & marketingSales and marketingHistory of specific companies / corporate history
Ksh 5,050.00
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Quality
Fast
Part crime novel, part textbook, Dangerous Hoops combines the principles of marketing and forensic accounting into a lively narrative to educate and entertain. Set in the world of professional sports, the book introduces FBI agent Bill Douglass as he pursues a deadly extortionist in order to save lives - and spare the NBA from a PR nightmare.
Part crime novel, part textbook, Dangerous Hoops combines the principles of marketing and forensic accounting into a lively narrative to educate and entertain.
Set in the world of professional sports, Dangerous Hoops introduces FBI agent Bill Douglass as he pursues a deadly extortionist in order to save lives -- and spare the NBA from a public relations nightmare. The adventurous storyline -- complete with demands for cash and diamonds, poisoned collectors' cards, and botched drop-offs -- also explores aspects of business and marketing with examples from the world of pro basketball.
Both innovative and educational, Dangerous Hoops provides real instruction in a novel form and serves as a refreshing text for business majors and MBA students.
Set in the world of professional sports, Dangerous Hoops introduces FBI agent Bill Douglass as he pursues a deadly extortionist in order to save lives -- and spare the NBA from a public relations nightmare. The adventurous storyline -- complete with demands for cash and diamonds, poisoned collectors' cards, and botched drop-offs -- also explores aspects of business and marketing with examples from the world of pro basketball.
Both innovative and educational, Dangerous Hoops provides real instruction in a novel form and serves as a refreshing text for business majors and MBA students.
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