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Data Driven Marketing

By: Nelly Botezatu (Author)

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Ksh 41,600.00

Format: Hardback or Cased Book

ISBN-13: 9781773610252

Publisher: Arcler Education Inc

Publication Date: Dec 1st, 2018

Category: Sales & marketing management

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Through exhaustive examples, this book shows how to apply data-driven marketing for real results. The book explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media.

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