Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
by
Zontee Hou
Book Details
Format
Hardback or Cased Book
ISBN-10
1398614629
ISBN-13
9781398614628
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 7th, 2024
Print length
280 Pages
Product Classification:
Behavioural economicsSales & marketing managementSales & marketing
Ksh 17,450.00
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Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.
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