Book Details
Format
Hardback or Cased Book
Book Series
Management for Professionals
ISBN-10
303112961X
ISBN-13
9783031129612
Edition
2022 ed.
Publisher
Springer International Publishing AG
Imprint
Springer International Publishing AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 6th, 2022
Print length
257 Pages
Ksh 8,100.00
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Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms. The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions.
This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.
The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.
Get Data-driven Retailing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer International Publishing AG and it has pages.
