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Data-driven Retailing

By: Louis-Philippe Kerkhove (Author)

Extended Catalogue

Ksh 9,700.00

Format: Hardback or Cased Book

ISBN-13: 9783031129612

Publisher: Springer International Publishing AG

Publication Date: Oct 6th, 2022

Dimension: 23.50 x 15.50 x 58.20 cms

Category: BUSINESS & MANAGEMENT (Reserve KJ* codes for use with academic or specialist works and works for professionals. See VS* codes for personal careers advice, secrets of success, etc)

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Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms. The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions.

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