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Data-driven Retailing
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Data-driven Retailing : A Non-technical Practitioners' Guide

2022 ed.

Book Details

Format Paperback / Softback
ISBN-10 3031129644
ISBN-13 9783031129643
Edition 2022 ed.
Publisher Springer International Publishing AG
Imprint Springer International Publishing AG
Country of Manufacture GB
Country of Publication GB
Publication Date Oct 7th, 2023
Print length 257 Pages
Weight 414 grams
Dimensions 15.20 x 23.40 x 1.70 cms
Ksh 8,100.00
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Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms. The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions.

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