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Decision Criteria for New Product Acceptance and Success

By: Edward W. Mclaughlin (Author) , Vithala Rao (Author)

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Format: Hardback or Cased Book

ISBN-13: 9780899305257

Publisher: Bloomsbury Publishing Plc

Publication Date: Jun 30th, 1991

Category: Sales & marketing management

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Despite the rapid surge of new product introductions into the grocery product distribution system, relatively little is known about the process and acceptance criteria of trade buyers.

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