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Democratizing Luxury

By: Annika A. Culver (Author)

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Ksh 19,150.00

Format: Hardback or Cased Book

ISBN-13: 9780824895167

Publisher: University of Hawai'i Press

Publication Date: Dec 31st, 2023

Category: Asian history

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Explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or 'luxury', to mass-produced products as an important business model.

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