Destination Marketing : Essentials
by
Steven Pike
Book Details
Format
Paperback / Softback
ISBN-10
0367469545
ISBN-13
9780367469542
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 20th, 2020
Print length
324 Pages
Weight
728 grams
Dimensions
19.00 x 24.50 x 2.00 cms
Ksh 9,350.00
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Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.
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