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Destination Marketing : An international perspective

By: (Edited by) Metin Kozak , (Edited by) Nazmi Kozak

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Ksh 8,300.00

Format: Paperback / Softback

ISBN-10: 1138592250

ISBN-13: 9781138592254

Series: Routledge Advances in Tourism

Publisher: Taylor & Francis Ltd

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Apr 25th, 2018

Print length: 212 Pages

Weight: 338 grams

Dimensions (height x width x thickness): 15.50 x 23.40 x 1.70 cms

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This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation.

This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.


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