Dethroning the King : The Hostile Takeover of Anheuser-Busch, an American Icon
Book Details
Format
Paperback / Softback
ISBN-10
1118157028
ISBN-13
9781118157022
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Nov 4th, 2011
Print length
432 Pages
Weight
622 grams
Dimensions
15.20 x 23.00 x 2.90 cms
Product Classification:
Takeovers, mergers & buy-outsFood manufacturing & related industries
Ksh 3,050.00
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How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing, and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century.
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