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Dethroning the King

By: Julie MacIntosh (Author)

6 in stock

Ksh 2,700.00

Format: Paperback or Softback

ISBN-13: 9781118157022

Publisher: John Wiley & Sons Inc

Publication Date: Nov 4th, 2011

Weight: 620 grams

Dimension: 15.20 x 23.00 x 2.90 cms

Category: Takeovers, mergers & buy-outs

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How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing, and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century.

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