Develop Your PR Skills

Name: Develop Your PR Skills
Brand: Kogan Page Ltd
SKU: 9780749459703
Price: 2900 KES
Availability: OutOfStock
ISBN: 9780749459703

by Dr Neil Richardson , Lucy Laville

Book Details

Format Paperback / softback

Book Series Creating Success series

ISBN-10 0749459700

ISBN-13 9780749459703

Publisher Kogan Page Ltd

Imprint Kogan Page Ltd

Country of Manufacture GB

Country of Publication GB

Publication Date Jun 3rd, 2010

Print length 176 Pages

Weight 274 grams

Dimensions 21.90 x 14.70 x 1.20 cms

Product Classification: Public relations

KSh 2,900.00

Currently unavailable 0 in stock

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Develop Your PR Skills covers strategic PR, PR and the internet, working with the media, dealing with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability.

Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios. It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability. Direct and to the point, each chapter is concise, can stand alone and ends with a summary of key points. Readers are also be pointed towards key websites and reading materials.

Get Develop Your PR Skills by Dr Neil Richardson, Lucy Laville at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Kogan Page Ltd and it has 176 pages.