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Developing a Professional Sales Force

By: David A. Stumm (Author)

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Format: Hardback or Cased Book

ISBN-13: 9780899301761

Publisher: Bloomsbury Publishing Plc

Publication Date: Nov 12th, 1986

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Drawing on 25 years of experience as a salesman, sales manager, and training consultant, David Stumm provides a thoughtful analysis of the sales training process--where it succeeds, why it fails, and what is lacking in current practice--and presents field-tested techniques for creating an effective training program.

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