Digital Advertising : Issues & Trends in an Online World
Book Details
Format
Paperback / softback
ISBN-10
1631177850
ISBN-13
9781631177859
Publisher
Nova Science Publishers Inc
Imprint
Nova Science Publishers Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jun 1st, 2014
Print length
82 Pages
Weight
186 grams
Dimensions
15.50 x 22.90 x 0.70 cms
Product Classification:
Advertising
KSh 15,300.00
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0 in stock
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Quality
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The United States is the world''s largest advertising market. Advertising has been -- and continues to be -- transformed as consumers spend more of their time using electronic devices, such as smartphones and tablet computers, to access digital content of many varieties. This shift has given rise to difficult and novel public policy issues. This book examines some of these issues in the context of the structural shifts that have reshaped the advertising industry over the past decade.
Get Digital Advertising by Jeremiah Lynwood at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Nova Science Publishers Inc and it has 82 pages.
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