Digital Brand Management : Understanding Consumers and Communication in the Digital Age
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Studies in Marketing
ISBN-10
1041087187
ISBN-13
9781041087182
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 30th, 2025
Print length
234 Pages
Product Classification:
Advertising
Ksh 27,900.00
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In today’s fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process. This book provides an in-depth exploration of brand management in the digital world, covering its historical evolution, theoretical foundations, and strategic applications.
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