Digital Consumer Management : Understanding and Managing Consumer Engagement in the Digital Environment
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Integrating consumer behaviour, digital marketing, digital platform management, web analytics and marketing insights, Digital Consumer Management provides a holistic understanding - from a brand perspective - of the management of consumers and consumption in the digital ecosystem.
Get Digital Consumer Management by Emmanuel Mogaji at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 238 pages.
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