Digital Marketing : Tools, Techniques and Best Practices for Graduate Students and Managers

Name: Digital Marketing
Brand: Springer International Publishing AG
SKU: 9783031695209
Price: 13500 KES
Availability: OutOfStock
ISBN: 9783031695209

by Klaus Solberg Soilen

Book Details

Format Paperback / softback

Book Series Springer Texts in Business and Economics

ISBN-10 3031695208

ISBN-13 9783031695209

Publisher Springer International Publishing AG

Imprint Springer International Publishing AG

Country of Manufacture GB

Country of Publication GB

Publication Date Dec 3rd, 2025

Print length 457 Pages

Product Classification: Occupational & industrial psychology Occupational and industrial psychology Business mathematics & systems Business mathematics and systems Sales & marketing Sales and marketing Business applications

KSh 13,500.00

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This textbook balances the theory of digital marketing with the practical skills for prospective marketers in professional organizations, both public and private. It begins with an introduction to the digital landscape following the structure of market segmentation, B2C, B2B applications, as a starting point, of digital marketing. It then takes the readers through the customer journey, use of social media, and the rising importance of video-based communication. Given this background, students will learn the organization, technical skills and project management needed for digital marketing, including online public relations, communications, and internet branding. An extensive summary of strategies necessary to work with digital marketing in a longer perspective is also provided.

Get Digital Marketing by Klaus Solberg Soilen at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer International Publishing AG and it has 457 pages.