Market Intelligence : Building Strategic Insight
Book Details
Format
Paperback / Softback
ISBN-10
8763002027
ISBN-13
9788763002028
Publisher
Copenhagen Business School Press
Imprint
Copenhagen Business School Press
Country of Manufacture
DK
Country of Publication
GB
Publication Date
Jan 22nd, 2009
Print length
240 Pages
Weight
412 grams
Dimensions
15.30 x 22.90 x 2.10 cms
Product Classification:
Business strategy
Ksh 6,500.00
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Quality
Fast
The book is focused not only on competitors, but also on customers, suppliers and a range of other stakeholders.
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