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Digital Marketing Fundamentals

By: Marjolein Visser (Author) , Berend Sikkenga (Author) , Mike Berry (Author)

13 in stock

Ksh 14,400.00

Format: Paperback or Softback

ISBN-13: 9789001749842

Publisher: Wolters-Noordhoff B.V.

Publication Date: Jul 6th, 2021

Weight: 1222 grams

Dimension: 16.80 x 35.30 x 2.80 cms

Category: ECONOMICS

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Marketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As the field is evolving rapidly, this edition is fully updated to cover the latest developments in theory and practice, incorporating many international examples and cases.

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