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Digital PR

By: USA) Whatmough Danny (Weber Shandwick (Author)

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Ksh 3,650.00

Format: Hardback or Cased Book

ISBN-13: 9781787566224

Publisher: Emerald Publishing Limited

Publication Date: Nov 13th, 2018

Weight: 310 grams

Dimension: 13.70 x 20.50 x 1.60 cms

Category: Public relations

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The digital revolution has caused a seismic shift in the PR industry. It's altered every corner of the industry, bringing challenges and opportunities in equal measure. This book describes where we've been, where we are and where we're going. It's a manual for practitioners looking for guidance and ideas on how best to navigate this changing space.

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