Book Details
Format
Hardback or Cased Book
Book Series
Management for Professionals
ISBN-10
3031245903
ISBN-13
9783031245909
Edition
2023 ed.
Publisher
Springer International Publishing AG
Imprint
Springer International Publishing AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 4th, 2023
Print length
338 Pages
Product Classification:
Business strategyE-commerce: business aspectsBusiness mathematics & systemsSales & marketing
Ksh 9,900.00
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This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits.
This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism.
Get Digital Pricing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer International Publishing AG and it has pages.
