Digital Pricing : A Guide to Strategic Pricing for the Digital Economy

Name: Digital Pricing
Brand: Springer International Publishing AG
SKU: 9783031245909
Price: 9900 KES
Availability: OutOfStock
ISBN: 9783031245909

2023 ed.

by Frank Frohmann

Book Details

Format Hardback

Book Series Management for Professionals

ISBN-10 3031245903

ISBN-13 9783031245909

Edition 2023 ed.

Publisher Springer International Publishing AG

Imprint Springer International Publishing AG

Country of Manufacture GB

Country of Publication GB

Publication Date Mar 4th, 2023

Print length 338 Pages

Product Classification: Business strategy E-commerce: business aspects Business mathematics & systems Sales & marketing

KSh 9,900.00

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This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits.

This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism.

Get Digital Pricing by Frank Frohmann at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer International Publishing AG and it has 338 pages.