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Digital Pricing
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Digital Pricing : A Guide to Strategic Pricing for the Digital Economy

2023 ed.

Book Details

Format Paperback / Softback
ISBN-10 3031245938
ISBN-13 9783031245930
Edition 2023 ed.
Publisher Springer International Publishing AG
Imprint Springer International Publishing AG
Country of Manufacture GB
Country of Publication GB
Publication Date Mar 5th, 2024
Print length 338 Pages
Ksh 9,900.00
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This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits.

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