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Disaster in Dearborn

By: Thomas E. Bonsall (Author)

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Ksh 11,050.00

Format: Hardback or Cased Book

ISBN-13: 9780804746540

Publisher: Stanford University Press

Publication Date: Aug 9th, 2002

Dimension: 25.40 x 17.80 x 58.10 cms

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Few cars in history have grabbed the public's fancy as much as the ill-fated Edsel, the Titanic of automobiles. The magnitude of the marketing disaster has made Edsel a household word. Remarkably, there has never before been a book that tells the whole story-how the Edsel was planned, created, produced, and marketed.

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