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Disaster in Dearborn

By: Thomas E. Bonsall (Author)

Extended Catalogue

Ksh 11,050.00

Format: Hardback or Cased Book

ISBN-13: 9780804746540

Publisher: Stanford University Press

Publication Date: Aug 9th, 2002

Dimension: 25.40 x 17.80 x 58.10 cms

Category: Road vehicle manufacturing industry

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Few cars in history have grabbed the public's fancy as much as the ill-fated Edsel, the Titanic of automobiles. The magnitude of the marketing disaster has made Edsel a household word. Remarkably, there has never before been a book that tells the whole story-how the Edsel was planned, created, produced, and marketed.

Get Disaster in Dearborn by Thomas E. Bonsall at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Stanford University Press and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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