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Disney Culture

By: John Wills (Author)

Extended Catalogue

Ksh 4,250.00

Format: Paperback or Softback

ISBN-13: 9780813583327

Publisher: Rutgers University Press

Publication Date: Mar 17th, 2017

Weight: 140 grams

Dimension: 11.40 x 17.80 x 1.10 cms

Category: Films, cinema

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The Walt Disney Company has grown into a diversified global media giant, but is it still possible to identify a coherent Disney ethos? Examining everything from theme parks to merchandising to animation to live-action films, Disney Culture proposes that they all follow a core corporate philosophy dating back to the 1920s.

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