Does Marketing Need Reform? : Fresh Perspectives on the Future
Book Details
Format
Paperback / Softback
ISBN-10
0765616998
ISBN-13
9780765616999
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 1st, 2006
Print length
360 Pages
Weight
612 grams
Dimensions
18.00 x 25.20 x 2.00 cms
Product Classification:
Sales & marketingSales and marketing
Ksh 11,150.00
Werezi Extended Catalogue
0 in stock
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Quality
Fast
Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.
Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing''s timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.
Get Does Marketing Need Reform? by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
