Does Marketing Need Reform? : Fresh Perspectives on the Future

Name: Does Marketing Need Reform?
Brand: Taylor & Francis Ltd
SKU: 9780765616999
Price: 11150 KES
Availability: OutOfStock
ISBN: 9780765616999

by Jagdish N Sheth , Rajendra S Sisodia

Book Details

Format Paperback / softback

ISBN-10 0765616998

ISBN-13 9780765616999

Publisher Taylor & Francis Ltd

Imprint Routledge

Country of Manufacture GB

Country of Publication GB

Publication Date Jan 1st, 2006

Print length 360 Pages

Weight 612 grams

Dimensions 18.00 x 25.20 x 2.00 cms

Product Classification: Sales & marketing Sales and marketing

KSh 11,150.00

Currently unavailable 0 in stock

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Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.

Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing''s timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.

Get Does Marketing Need Reform? by Jagdish N Sheth, Rajendra S Sisodia at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 360 pages.