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Drugs to Market

By: William C. Bogner (Author) , Howard Thomas (Author)

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Format: Hardback or Cased Book

ISBN-13: 9780080425597

Publisher: Emerald Publishing Limited

Publication Date: Jun 14th, 1996

Weight: 472 grams

Dimension: 23.40 x 15.60 x 1.40 cms

Category: Pharmaceutical industries

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The development and marketing of drugs since WWII demonstrates the impact of technology on competitiveness in a major industry. While focusing on the market in the USA, this book examines also the activities of European firms, their contribution to the industry's technological evolution and the impact of their entry into the US market.

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