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E-commerce for Malaysian SMEs in Selected Services

By: Tham Siew Yean (Author) , Andrew Kam Jia Yi (Author)

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Ksh 1,900.00

Format: Paperback or Softback

ISBN-13: 9789814881388

Publisher: ISEAS

Publication Date: Mar 30th, 2020

Weight: 92 grams

Dimension: 14.80 x 21.00 x 0.70 cms

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Findings from a recent survey done to identify the barriers and benefits of e-commerce for Malaysian SMEs in the retail and food and beverage services indicate that both e-commerce adopters and non-adopters are similar in that they perceive the CEO or decision-maker to be the most important factor in the adoption of e-commerce.

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