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Effective Advertising and Social Media: Strategy and Analytics

By: Gerard Tellis (Author)

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Ksh 33,500.00

Format: Paperback or Softback

ISBN-13: 9781524923211

Publisher: Kendall/Hunt Publishing Co ,U.S.

Publication Date: Jul 31st, 2019

Category: Communication studies

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Explores the immediate and subsequent effects of advertising on consumer choice, sales, and market share. To explain the broad scope of advertising, this publication uses simple terms and ideas in a general sense that encompass a variety of contexts in which advertising occurs.

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